Inspired by the Norse goddess of death, the Hel Skull collection is the newest addition to our growing catalogue of gothic jewellery!
Hel rules over the underworld where the dead dwell. Anyone who doesn’t die in battle and ascend to Valhalla is damned to spend eternity in Hel with the goddess, Hel. Her names meaning of “Hidden” relates to how the dead are buried underground, out of sight and hidden from the world. With this collection we’re digging through the dirt and bringing the dead out of hiding.
COLLECTION RELEASE DATE: 21/1/2021
Skull Sculpting: @jamessuretart
Photography: Shutter Go Click Photography
OUT WITH THE OLD
The Memento Mori Skull Ring has been with us for almost 4 years, and with our goals changing over the years, it was time to say goodbye! Last year we made a pledge to move all of our jewellery to original designs. Out with wholesale and in with custom, original pieces. We created a mood board, let James’ imagination go wild, and this was the outcome:
IN WITH THE NEW
THE HEL SKULL JEWELLERY PHOTOSHOOT
Thanks to Bojo and yet another UK lockdown our exciting photoshoot plans were ruined overnight. Esther had one hell of an idea, but rather than ruining the surprise, I won’t tell you any more. Just know that our next shoot (outside of lockdown) will be one to remember!
Instead, me and Ryan created a little set up at home and made the most of the endless hours indoors. A bunch of roses, some badass leopard print nails and Ryan’s creative mind – and this is what we threw together: