[{"id":264837628092,"handle":"hel-skull","title":"HEL SKULL","updated_at":"2022-05-17T12:45:11+01:00","body_html":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA collection Inspired by the Norse goddess of death - Hel rules over the underworld where the dead dwell. With this collection we're digging through the dirt and bringing the dead out of hiding with an array of Statement Skull Pieces.\u003c\/p\u003e\n\u003cbr\u003e","published_at":"2021-04-15T20:40:45+01:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"HEL SKULL"},{"column":"type","relation":"not_equals","condition":"mw_product_option"},{"column":"type","relation":"not_equals","condition":"mw_product_option_cloned"}],"published_scope":"global"},{"id":264726053052,"handle":"jewellery","title":"JEWELLERY","updated_at":"2022-05-17T18:10:18+01:00","body_html":"","published_at":"2021-04-14T11:28:18+01:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Jewellery"},{"column":"type","relation":"not_equals","condition":"mw_product_option"},{"column":"type","relation":"not_equals","condition":"mw_product_option_cloned"}],"published_scope":"global"},{"id":264726675644,"handle":"jewellery-earrings","title":"Jewellery - Earrings","updated_at":"2022-05-17T13:05:11+01:00","body_html":null,"published_at":"2021-04-14T11:28:22+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Jewellery"},{"column":"tag","relation":"equals","condition":"Earrings"},{"column":"type","relation":"not_equals","condition":"mw_product_option"},{"column":"type","relation":"not_equals","condition":"mw_product_option_cloned"}],"published_scope":"global"},{"id":267868995772,"handle":"discount-codes","title":"MYSTICUM LUNA","updated_at":"2022-05-17T18:10:18+01:00","body_html":"","published_at":"2021-05-22T13:19:27+01:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"ML"}],"published_scope":"global"},{"id":265441411260,"handle":"all","title":"Products","updated_at":"2022-05-17T18:10:18+01:00","body_html":null,"published_at":"2021-04-25T08:12:53+01:00","sort_order":"alpha-asc","template_suffix":null,"disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_product_option"},{"column":"type","relation":"not_equals","condition":"mw_motivator_product"},{"column":"type","relation":"not_equals","condition":"mw_product_option_cloned"}],"published_scope":"global"},{"id":264978202812,"handle":"recommended-products-seguno","title":"Recommended products (Seguno)","updated_at":"2022-05-17T18:10:18+01:00","body_html":"\u003cp\u003eThis collection was generated by the Seguno app for use in email marketing and is not available on any sales channels. By default, it is configured to show your best-selling products that are in stock and not free.\u003c\/p\u003e","published_at":"2021-05-17T17:00:46+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"mw_product_option"},{"column":"type","relation":"not_equals","condition":"mw_product_option_cloned"}],"published_scope":"global","image":{"created_at":"2021-04-18T14:04:22+01:00","alt":"Seguno Software","width":500,"height":500,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0561\/2417\/8620\/collections\/3993a049f71769a568c48ba4789d9d9d.png?v=1618751062"}}]
Inspired by the Norse goddess of death, the Hel Skull hoops are the newest addition to our collection of stainless steel jewellery!
Hel rules over the underworld where the dead dwell. Anyone who doesn't die in battle and ascend to Valhalla is damned to spend eternity in Hel with the goddess, Hel. Her names meaning of "Hidden" relates to how the dead are buried underground, out of sight and hidden from the world. With this collection we're digging through the dirt and bringing the dead out of hiding.